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What Is The Best Frequency for Sending Marketing Emails?

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July 4, 2023 3 Comments

📧 What Is the Best Frequency for Sending Marketing Emails?

There’s no one-size-fits-all answer, but there are proven guidelines and smart ways to find the perfect email cadence for your audience.


Recommended Email Frequencies (General Benchmarks):

Type of Business Recommended Frequency
E-commerce/Retail 2–5 emails per week
B2B or SaaS 1–2 emails per week
Newsletters/Content 1–4 emails per month
Event/Promotional As needed (with reminders)

These numbers are a starting point — but what works best depends on your audience, content, and goals.


🎯 Key Factors That Influence Frequency:

1. Your Audience’s Tolerance

  • Some love daily deals (think: e-commerce).

  • Others prefer a weekly or monthly update (think: industry news or SaaS tips).

💡 Tip: Check open & unsubscribe rates after each send. If they spike negatively, you may be overdoing it.


2. Email Type

  • Promotional: 2–3x a week max, especially around product launches or sales.

  • Educational/Value-driven: Weekly is a sweet spot.

  • Transactional (receipts, updates): Send as needed, instantly.


3. Quality Over Quantity

It’s better to send 1 high-value email per week than 5 rushed ones. People will stay subscribed if they consistently find value.

📌 Consistency > frequency.


4. Segmenting Helps

Not all subscribers are the same! Send more emails to engaged users and fewer to casual readers.

Example:

  • 🟢 Engaged users: 2–3 emails/week

  • 🟡 Less active users: 1/month


🧪 Test & Optimize:

  • A/B test your sending days and frequencies

  • Track open rates, click-through rates, and unsubscribes

  • Ask your audience! Simple surveys can reveal preferences


🧠 Final Thought:

The best frequency is the one your audience expects and welcomes. Start light, test often, and let engagement metrics guide you.

3 Comments

  • Courtney Henry

    August 7, 2023

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    August 7, 2023

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