What Is The Best Frequency for Sending Marketing Emails?

📧 What Is the Best Frequency for Sending Marketing Emails?
There’s no one-size-fits-all answer, but there are proven guidelines and smart ways to find the perfect email cadence for your audience.
✅ Recommended Email Frequencies (General Benchmarks):
Type of Business | Recommended Frequency |
---|---|
E-commerce/Retail | 2–5 emails per week |
B2B or SaaS | 1–2 emails per week |
Newsletters/Content | 1–4 emails per month |
Event/Promotional | As needed (with reminders) |
These numbers are a starting point — but what works best depends on your audience, content, and goals.
🎯 Key Factors That Influence Frequency:
1. Your Audience’s Tolerance
-
Some love daily deals (think: e-commerce).
-
Others prefer a weekly or monthly update (think: industry news or SaaS tips).
💡 Tip: Check open & unsubscribe rates after each send. If they spike negatively, you may be overdoing it.
2. Email Type
-
Promotional: 2–3x a week max, especially around product launches or sales.
-
Educational/Value-driven: Weekly is a sweet spot.
-
Transactional (receipts, updates): Send as needed, instantly.
3. Quality Over Quantity
It’s better to send 1 high-value email per week than 5 rushed ones. People will stay subscribed if they consistently find value.
📌 Consistency > frequency.
4. Segmenting Helps
Not all subscribers are the same! Send more emails to engaged users and fewer to casual readers.
Example:
-
🟢 Engaged users: 2–3 emails/week
-
🟡 Less active users: 1/month
🧪 Test & Optimize:
-
A/B test your sending days and frequencies
-
Track open rates, click-through rates, and unsubscribes
-
Ask your audience! Simple surveys can reveal preferences
🧠 Final Thought:
The best frequency is the one your audience expects and welcomes. Start light, test often, and let engagement metrics guide you.
3 Comments
Courtney Henry
August 7, 2023We denounce with righteous indignation and dislike men who are so beguiled and demor alized by the charms of pleas ure of the moment.
Albert Flores
August 7, 2023The intruders chased the girl in the house and threatened her when she hid from them, according to the PSNI to Limavady Facebook page.
Eleanor Pena
August 7, 2023It’s no secret that the digital industry is booming. From exciting startups to need ghor fore global and brands, companies are reaching out.